Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience. Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
There are a variety of tactics which make up digital marketing. At Blue Compass, our digital experts tackle: Search Engine Optimisation (SEO), Google Ads, Search Engine Marketing (SEM), Content Marketing, Email Marketing, Social Media Marketing and Management, User Experience (UX) Testing Research.
Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, that it can be tailored to suit just about any brand!
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimisation to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, and then propose plans to align with those goals.
Yes, hiring digital marketing services is worth the investment as it’s increasingly cost-effective, highly productive, and can help you acquire an unbiased perspective on things. Hiring an online advertising agency also gives you access to their marketing resources, knowledge of trusted and tested marketing strategies, and advanced technology.