The importance of PPC (pay-per-click) in your Digital Marketing strategy

In today’s fast-paced digital world, businesses are constantly on the lookout for innovative ways to connect with their target audience and make a splash in the online realm. One tool that has emerged as a game-changer in the realm of digital marketing is pay-per-click (PPC) advertising. This powerful strategy not only helps drive targeted traffic […]

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How real time features help to improve your apps success

In this fast-paced digital era, where everyone’s constantly glued to their smartphones and tablets, having a successful app is like hitting the jackpot. But what’s the secret sauce that separates a mediocre app from a chart-topping sensation? Well, it’s all about incorporating real-time features into your app’s arsenal! We all know how frustrating it can […]

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Digital Marketing trends of 2023: Transformation, Theories, Benefits and failures

As we become increasingly digitised, digital marketing agencies in Liverpool and across the UK are constantly seeking ways to stay ahead of the curve in their marketing strategies. With the fast-paced changes in technology and consumer behaviour, it’s important for companies to keep up with the latest digital marketing trends to stay relevant and competitive. […]

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Enterprise Application development with Flutter

Flutter is an open-source mobile application development framework created by Google. It allows developers to build high-performance, visually attractive, and cross-platform mobile applications for both Android and iOS using a single codebase. Why is Flutter so popular? Developers are increasingly turning to Flutter, because of its many benefits. One major advantage of Flutter is its […]

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How Artificial Intelligence (AI) can be used for Digital Marketing

It’s amazing to see how digital marketing is changing and developing rapidly, and one of the key players in this transformation is Artificial Intelligence (AI). With AI-based technologies, businesses are able to elevate their marketing strategies and achieve better returns on investment. It’s remarkable to witness how AI is being used to create a personalised […]

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Shopify vs WooCommerce – Which is Better for an Online Store?

Suppose you are a new startup or an already established business that’s looking to expand into eCommerce. In that case, you may ask yourself which online storefront is better – Shopify or WooCommerce. These are considered to be the titans of the eCommerce platforms with both hosting an array of benefits – hence our latest […]

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How to Increase Website Traffic? A Guide to 2X Growth

Growing your business in the online landscape is a never-ending task, with constant analysis, changes and further analysis following said changes. Therefore, it can be a rather daunting task, especially if you have little to no expertise in what you should be looking out for. Hence in our latest post, we will highlight how to […]

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SEO vs PPC: Which is Better for Your Business ROI?

For businesses, either lead generation or eCommerce – there is a consistent ongoing debate as to which marketing route is best for business ROI. These routes are SEO and PPC. For businesses, they may have heard success and horror stories from other companies regarding the two, leading them to ponder which one they should target. […]

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